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London
Fashion Week
From Overwhelm to On-Time: Rescuing Delivery for a National Fashion Event
Summary
The Challenge
The British Fashion Council brought in our team to deliver the branding and full asset suite for London Fashion Week Menswear June 2019. But by the time the project was underway, there was no dedicated delivery lead — and just six weeks left until launch.
Without a clear structure or point of coordination, key timelines had already started to slip. Trust with the client was fragile, and decisions were being made without a central system.
Then came a further challenge: a significant budget shortfall was uncovered, forcing a rethink of scope, team, and production fast.
The Solution
Stepping in mid-stream, I quickly restructured the delivery workflow, simplified internal systems, and restored confidence with the client. A full audit revealed what could still be delivered at high quality, and what needed to be re-scoped or replaced.
We renegotiated the creative production plan — simplifying asset formats, adjusting team involvement, and building delivery partnerships with third parties to streamline output. This meant we could still execute at volume, but in a way that fit both budget and timeline.
In the end, we launched on time, fully branded with every output delivered under pressure, without compromise.
Ident film created from archive footage for use across digital and event screens
The Approach
Rebuilding Delivery Structure
With just six weeks to go, delivery needed stability fast. I put new systems in place for tracking, approvals, and internal coordination, and built direct rapport with the British Fashion Council team to restore delivery confidence.
The original delivery plan was no longer viable — so I prioritised decisions and phased sign-offs to keep momentum without chaos.
Re-scoping & Budget Adaption
Once the budget shortfall became clear, I led the effort to re-scope what was feasible. That meant reducing team hours, simplifying asset types, and adjusting deliverables — without lowering quality expectations.
I worked directly with the client to align on new creative formats that could be turned around faster, and coordinated with third parties to remove blockers and streamline production, including editorial footage and on-site build logistics.
Creative Execution & Asset Delivery
Despite constraints, we delivered a full brand system across both men’s and women’s campaigns — including social media assets, print ads, digital invites, event programmes, banners, video, signage, and collateral for venue builds.
All creative ran through centralised systems, with just enough structure to keep speed up without slowing the team down. Delivery was phased, tracked, and adapted in real time as the events approached.
The Results
6
Weeks Rescue
Delivery turned around through fast restructuring, phased scope control, and active client leadership.
80+
Branded Assets Delivered
Social, print, video and spatial outputs delivered at scale. Despite budget constraints and compressed timelines.
100 %
On-Time Delivery
All assets delivered on schedule. Rolled out across channels, formats and on-site collateral.